Media Kit · Updated

Tourism, Hospitality, & Outdoor Lifestyle · Atlantic Canada

Becca Barkhouse

@beccabarkhouse · Instagram & TikTok

Reef to river. Caribbean to Celtic. Warm to wild.

Organic views
last 30 days
Instagram
followers
TikTok
followers
Total
followers
Becca Barkhouse on a porch overlooking the Cape Breton coast
Photo — @tialoryssaphotography
San Pedro, Belize

17°55′N 87°58′W — ages 12 to 17

Cape Breton Island

46°06′N 60°45′W — home

The story

Born and raised in rural Nova Scotia, then moved to San Pedro, Belize at twelve — teenage years spent on the second largest barrier reef in the world, racing sailboats and captaining the Belize female national basketball team.

She came back to Nova Scotia at eighteen and spent years exploring the province before choosing Cape Breton Island as home. She now lives rurally on the coast with her husband Ryan and their dog Piper, and films the island as she actually experiences it.

That contrast is the heartbeat of everything she creates. Her content is deeply rooted in place, emotional truth, and the kind of storytelling that makes people feel something real.

As a Destination Cape Breton official ambassador, Becca brings an authentic regional voice that can't be manufactured — reach here comes from work that is genuinely felt, not optimized.

Reef to river, Caribbean to Celtic, warm to wild.

Content pillars

Instagram & TikTok · @beccabarkhouse

The numbers speak for themselves.

Pulled live from Instagram and TikTok via InsightIQ — organic performance, counted post by post. Not Instagram’s in-app “Views,” which measures something broader.

Accounts reached
last 90 days
Organic views
last 90 days
Average
engagement rate
Average views per reel
last 90 days
TikTok organic views
last 90 days
TikTok total
likes

Top content

Four pieces that show the range

All on Instagram · select any piece to watch

Audience

A community that converts.

Instagram Insights, trailing 90 days

Top countries

Gender

Women
Men

Age

18–24
25–34
35–44
45+

Partnerships

Who she's worked with.

  • Tourism boards & media Destination Cape Breton (official ambassador), Tourism Nova Scotia (collaborative reel), Parks Canada (Skyline Trail media day), Narcity
  • Airbnbs & short stays Watervale Springs Retreat, Rosebowl Retreat, Hotel Wolfville, Cabotopia
  • Paid partnerships with local businesses Sydney Tool Rentals, The Outlet at Schwartz, Destination Cape Breton

Ways to work together.

  • Paid partnerships
  • UGC / content-only
  • Ambassador / retainer
  • Events / speaking
Usage rightsAvailable — negotiated per campaign
ExclusivitiesNone currently in place
PlatformsInstagram & TikTok — @beccabarkhouse
Based inAtlantic Canada — Cape Breton Island, Nova Scotia; travels throughout the region
RatesRate card available on request

Let's work together

Let's build something people actually feel.

Becca partners with a small number of brands, tourism boards, and agencies at a time, chosen for genuine fit rather than volume. Send the brief, the timeline, and the budget range, and she'll come back with a rate card and a concept — usually within two business days.